Spatial Identity

TypeCon is an annual conference dedicated to type and design and presented by the non-profit Society of Typographic Aficionados (SOTA). The theme of Spatial Identity was created as a team to represent the perception of the senses within an external stimuli, such as the interaction between the viewer and their environment. The organic blob form is utilized as a repetitive element and signifies the varying materials that the speakers use to play with dimension and space. The combined graphic elements are meant to create a 3D space that transports the viewer in this typographic world.