Play Clay Vote

“Get Out the Vote” is a campaign hosted by AIGA National, whose initiative is to increase civic participation through the power of design. Designers were tasked to create and submit an eye-catching poster to encourage voting during the 2022 midterm elections. Additional elements were developed as part of a larger identity system based on their poster design, including a “Voted!” sticker, and a social media post. You are the next generation, so your vote matters. Play Clay Vote represents the inner child within us all. Invoking a sense of wonder and playfulness that reminds us to make a change towards the right direction. Utilizing polymer clay as a medium to deliver a youthful message to invoke nostalgia, the creation of a voting playground highlights how our votes matter. These votes will leave a trail of progress and change towards a better future that will affect the generations after us.