Amai

2021
Branding + Digital

AMAI, meaning sweet in Japanese, is a website that showcases the variety of the traditional Japanese sweet called wagashi. Born of the Japanese people’s love of nature and a refined sense of beauty, wagashi is a traditional Japanese confection that has developed and evolved over the centuries. The website’s focal points are providing recipes of the different types of wagashi as well as providing a trip guide to those who plan on traveling to Japan to gain the most authentic wagashi experience. The colors chosen are simple and would focus on only using color hues that are naturally seen in the creation of wagashi. AMAI is an informal cooking site that provides all the information needed to those interested in delving into the sweet world of wagashi.

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